Video conferencing is growing in popularity, and Polycom believes it and its partners can accelerate business adoption of the communications and collaboration technology by piggybacking a network refresh cycle. The logic: If businesses are going to step up network capacity, they might as well take the next leap into video communications.
Polycom is working with Hewlett-Packard and Microsoft to offer its RealPresence video conferencing solutions through partners for sale with HP networking gear and Microsoft Lync communications solutions. The blueprints developed for integrating these hardware and software solutions make it easier for solution providers to sell and customers to adopt video conferencing, Polycom says.
?We?re hearing from organizations around the world that video collaboration is a mission-critical part of how they run their businesses. Whether it?s speeding time-to-market for a manufacturing company, consulting with a specialist over telemedicine, or supporting distance learning, our compelling solutions are changing how people collaborate and work,? said Sue Hayden, executive vice president of Polycom?s Strategic Alliances.
The adoption wave Polycom is trying to ride is a bit of a paradox. In a conversation with Channelnomics, Polycom?s John Antanaitis said the increasing use of video ? whether streaming video players, YouTube or video conferencing ? is the chief driver compelling businesses to upgrade their network bandwidth capacity. ?Video is becoming mission-critical,? says the vice president of solutions marketing.
Which technology will lead the sale is a bit more ambiguous. It?s almost a chicken-and-egg, cart-before-horse or other such clich? situation. As more consumer and IP-enable devices attach to corporate networks, demand on traffic throughput and bandwidth requirements becomes greater. Does that automatically lead to the adoption of video conferencing? Perhaps.
Antanaitis describes the RealPresence opportunity as providing flexible, affordable, scalable and functional solutions, especially when all three ? HP gear, Polycom video and Microsoft unified communications ? are tied together.
And the alliance of these three vendors comes at a time when businesses are looking beyond saving money on travel to enable real collaboration and productivity through video conferencing. Market research firm Infonetics projects businesses will spend more than $22 billion on video conferencing solutions over the next five years.
While there?s nothing binding customers to buy all three solutions, the synergies do create an attractive opportunity and will likely produce market demand for solution providers. Networking could lead to video conferencing, video conferencing could lead to networking upgrades, and unified communications could drag both technologies into deals. The alliance is a potential trifecta.
Source: http://channelnomics.com/2012/03/26/poly
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