Google is talking to major retailers about a new plan to undermine Amazon by giving consumers who shop on the web an option to receive their orders within 24 hours for a low fee, according to a report. Google has pitched the idea to Macy's, Gap and OfficeMax, among others, according to The Wall Street Journal, which cited "people familiar with the matter." A Macy's rep told WSJ that Google "approached us with the idea, but we haven't made any decisions."
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The plan would add a quick shipping service to Google's current product search feature. Google would oversee the shipping feature, which would show whether stores have a product in stock and can deliver it within a day. The program might involve the United Parcel Service and local courier services, according to the WSJ.
Google plans to test the service in the San Francisco area sometime next year, according to the report.
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Image courtesy of Flickr, esakakohei
This story originally published on Mashable here.
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